What is involved?

March 15th, 2009 1:52 am

SEO or search engine optimisation is essential to any website looking to increase their web presence and website traffic. However, SEO is not an easy subject to master. It takes time, expertise, and many hours of work from SEO professionals to be effective.

Ethical search engine optimisation practices or white hat SEO are terms that are often thrown around a lot with less than respectable search engine optimizers. Here’s what you should expect from my services:

* Extensive market & keyword research/analysis – Understanding both your market, and what people are searching for in it is vital to any successful SEO campaign. I will use the latest in online resources to gather the best keywords that bring the highest amounts of targetedtraffic for your niche.
* On page optimisation – Ensuring your html code is in order, optimising images; optimising Meta tags, Titles and content for conversion; load time, search engine accessibility, and more.
* Site Structure – Designing site structure for crawlability; internal link reputation, page rank sculpting, creation of sitemaps, cananonicalization, duplicate content issues, and more.
* Link Building – I establish links to my clients using only trusted methods and quality sites. You can expect link creation using; Authority directories, niche specific directories, Article submissions, Press releases, Linkbait pieces, and social media submissions.
* Visitor behaviour and conversion tracking – Knowing how your visitors are navigating throughout your web site, and how certain pages are converting are both key factors in your sites success.