Search Engine Optimisation

March 15th, 2009 1:01 am

Adam Woozeer is a search engine optimisation specialist. What that means is that he designs and rewrites websites with search engine optimisation at the forefront of all design and copy decisions.

However, how we optimise a website is very different from other SEO companies.

There are no tricks or shortcuts to SEO

Your website can look very similar to what you currently have. The object is not to reinvent the wheel, simply to make the website present the correct information, to the correct audience, at the right time.

Search Engine listings are the preferred way to generate website traffic. This is often called pure search, organic or natural search.

Search engine optimisation specialists can be classified into two sections. Companies who are forever chasing the search engines and trying to react to changes in Search Engines Algorithms, and experienced companies who focus on developing websites, with lasting marketing benefits.

LSI (Latent Semantic Indexing) and advanced search engine artificial intelligence now means that results obtained using “hardcore SEO techniques” are extremely short term and often cause more damage than benefit.

Adam Woozeer achieves this by establishing “trust” within the search engines . This equates to long term success.

With Search Engines receiving an estimated 90% of all Internet traffic, to be successful, it’s critical that your website is optimised.

Industry studies have consistently shown that Search Engines (Google, Yahoo, MSN) are the single most effective method of generating web traffic over every other method. Search Engine listings generate six times more sales per visitor on average than banner ads or pay per click.

However, to be effective, users searching must be able to find your website based on a few keywords or search terms when they do a search. By submitting your selected keywords that apply to your website’s content, your chances of being found greatly increase.